Breyer’s S’mores

I’m not a huge fan of ice cream. To me, it melts too quickly, leaving you with sticky fingers and, ironically, thirstier than before.

But I do love a good S’more: the All-American summer staple that I used to see in movies growing up on the other side of the Hemisphere.

So when I was served (pun intended) this Breyers' YouTube static ad, I had to stop and save it. Why? Because it conveys the flavor perfectly. It’s clear that we are talking about S’mores here, by showcasing all the elements of a good summer gathering. The spoons cleverly represent the sticks, and the background supports the message.

Because S’mores are so well-known in the U.S., there’s no need to include supportive copy to explain the flavor. The visual speaks for itself.

Next time I’m grocery shopping, you bet I will be searching for this flavor.